CRM is a buzzword that is thrown around in many publications today and there is an assumed factor that CRM is a single entity that does the same function for all enterprises. CRM can mean many things to many companies with no two companies having the same requirements.

A good customer relationship management (CRM) solution will give you quick, easy access to centralized customer and prospect information. Not just contact information, not just call history information, but the in-depth, up-to-date communications history you need to nurture your prospect relationships, close sales, inspire customer loyalty, and streamline all your customer-facing activities. The best CRM solution for you is the one that adds integration with back end accounts receivable data along with flexibility in how your company can utilize the solution.

It is critical for your CRM solution to be easy to use, fast to deploy and a feature-rich solution providing enterprise-wide access to vital customer information-anytime, anywhere. Your company will possess the power to manage your business by integrating field sales, internal sales, customer care, and marketing information all in a single, user-friendly program.

Sales Force Automation

A strong CRM solution will put you in complete control of your sales pipeline, allowing sales teams to effectively manage, forecast and report on all phases of the sales cycle. You can easily manage and analyze all current and historical account details and activities, manage multiple accounts and opportunities and automatically distribute leads to sales professionals around the world. Sales cycles can be dramatically shortened and more deals can close faster. Your sales team gets instant access to vital customer data including reports and graphs, quotes, forecasts and historical account details. You can quickly do on-the-spot analysis, make informed decisions you can trust and eliminate bottlenecks that typically stretch sales cycle.

Marketing Automation

Take control of your marketing dollars by automating and tracking every marketing campaign, from one-time e-mail communications to multi-faceted marketing programs. You must utilize your CRM solution to provide accurate metrics on all of your marketing activities, enabling you to identify and leverage potentially lucrative cross- and up-sell opportunities.

You can target the right customer at the right time, eliminate guesswork and put your company's marketing resources to their best use. Execute better campaigns, track responses faster and easier than ever before and make sound decisions based on what your customers want and how they respond.

Customer Care

Your CRM should allow you to make the most of every customer interaction, maximizing business opportunities and customer satisfaction. It empowers your organization with critical information to build and support long-term customer satisfaction and loyalty.

With fast online access to service requests, call and escalation history, interactions, multiple contacts, support cases, e-mail and documents sent and received, you'll have complete and accurate data at your fingertips-enabling you to quickly resolve client issues and easily create cross-sell or up-sell opportunities.

Sage CRM Functions at a Glance

MAXIMIZE YOUR SALES TODAY!
Pipeline Management Manage and analyze your pipeline and maximize the ROI on every lead.	Territory Management Administer and change sales territories in the system.
Sales Forecasting Profit from a new level of control and predictability and plan your operations with confidence.	Account Management Identify and recruit new clients, and resell to existing ones.
Reporting Create point-and-click reports and graphs for on-the-spot analysis and decision-making.	Opportunity Management Manage all key opportunity data for maximum sales productivity and effectiveness.
GET MARKETING RESULTS & FIND NEW CUSTOMERS
Campaign Management Assign, schedule and track marketing activities within a campaign.	Lead Management Give your sales team real-time access to the latest prospects and campaigns, keeping them in the loop each step of the way.
E-mail Management Send HTML e-mails, create e-mail templates and send attachments to bulk e-mail messages.	List Management Create new target lists from selected criteria, re-use successful campaign lists and import mail-house lists.
Outbound Call Management Integrate outbound calls into any marketing campaign and set up target lists and follow-up calls.	Reporting Create point-and-click reports and graphs for on-the-spot analysis and decision-making.
FOCUS ON CUSTOMER SATISFACTION
Contact Management Deliver superior customer service with real-time access to relevant customer data.	Knowledge Base Store support incidents and case solutions in a central Knowledge Base.
Call Center Support Access a central repository for all customer data, resolving issues quickly.	Service Agreement Management Easily track and meet your service level agreements.
Tracking Track your customers' needs and maintain a complete history of customer-related interaction.	Reporting Create point-and-click reports and graphs for on-the-spot analysis and decision-making.